Four decades of understanding what women wear closest
What began in 1980 as a small Mumbai workshop with limited resources and one conviction — that comfort is not a luxury — is today a house of intimate wear trusted by women across India.
Explore the collectionWe started with a small space, limited resources, and a simple belief — if we stitched every piece as though it were for our own family, women would feel the difference. Forty-five years later, that is still the only rule on our factory floor.
— The founding family, In CareStitched over four decades
A small beginning in Mumbai
Founded with a small space and limited resources — and an outsized belief in what well-made innerwear could mean for women.
Craft becomes a factory
In-house manufacturing grows: our own cutting, stitching, and finishing lines, and a stitching standard we still hold today.
Shapewear joins the family
Our shapewear line reaches the market — the first big step from innerwear into a full wardrobe of intimate wear across fabrics.
incare.in goes live
Four decades of selling through stores across India comes online — the same quality, delivered pan-India.
Every piece passes through our own hands
We have never outsourced what matters. From fabric selection to the final seam, everything is made in our own facility — the way it has been since 1980.
Tradition in the making, innovation in the material
Fabrics that work harder
From breathable cottons to stretch blends and the StainShield leak-proof layer in our period panties, we keep bringing better fabrics into everyday intimate wear.
Designed around real bodies
Rises, coverage, and support shaped by decades of listening to Indian women — not copied from a catalogue.
Comfort as engineering
Elastic placement, seam paths, and stitch density are treated as design decisions — because comfort is built, not claimed.
From innerwear to every intimate essential
Style, comfort and health — never one at the cost of another
Intimate wear is the first thing a woman puts on and the last thing she should have to think about. Every In Care piece is made to honour that — hygienically produced, honestly priced, and built to last.
Forty-five years of care, now a click away
The same pieces women have trusted in stores across India since 1980 — now delivered to your door.
Shop the collectionThe facts, in one place
| Brand | In Care |
|---|---|
| Company | Aarya Lingerie Pvt Ltd |
| Based in | Navi Mumbai, Maharashtra, India |
| What we make | Bras (non-padded, padded, sports, maternity and nursing), panties (hipsters and boyshorts), belly control shapewear and reusable period panties |
| Fabrics | Mostly cotton-rich: 100% cotton, 95% cotton with 5% spandex, cotton interlock and cotton blends. Also modal, polyamide, nylon-spandex and lace styles |
| Sizes | Panties and shapewear M to 5XL (period panties S to 3XL). Bras 30B to 46E |
| Where to buy | In stores across India, and online at incare.in with delivery across India |
| Payment | Pay online or cash on delivery. 5% off when you pay online |
| Shipping | Free shipping on orders above Rs. 1,249 |
| Returns | Free 7-day size exchange on bras. Panties, shapewear and lingerie sets are final sale for hygiene reasons; damaged or wrong items are always replaced or refunded. Returns & Exchange |
| Contact | WhatsApp +91 93263 78587 · customersupport@incare.in · Mon–Sat, 10 am – 6:30 pm |
What we stand for
Comfort First
Breathable, cotton-rich fabrics made for all-day, real-life wear.
Inclusive Sizing
Panties and shapewear up to 5XL and bras up to 46E, so more women find a fit that feels right.
Honest Value
Fair prices, no gimmicks — quality you can feel, that you can afford.
Find your comfort
5,00,000+ pieces sold in stores and online. Find the fit that works for you.